An innovative AI-driven personality test helping young Norwegians map out their current personality and future wants through a complex, psychologically based carreer related quiz helping them make the difficult educational choice, plus consider studying business, at BI. Three times gold winner at MarTech Awards 2023: Innovation of the year, Data driven insight and Business to Consumer.
Most international potential business students haven't even heard of Norway, even less of BI Norwegian Business School. To make them notice, and then consider, we had to sell them something more: The Norwegian social democratic values, and other fresh perspectives on business.